FB & IG Marketing
We engineer breakthrough campaigns that are designed to beat your competition.
With almost 5billon users across both platforms, Facebook and Instagram ads offer a powerful way to boost website traffic, leads, conversion and brand awareness.
Diving deep? Read on.
Strategy & Direction
Client Consultation and Goal Setting
Understanding your business objectives & KPIs—whether it’s increasing brand awareness, generating leads, or driving conversions.
Data Mastery
-Target Market Analysis:
Using Facebook and Instagram’s advanced audience insights, we conduct in-depth research to identify the most relevant audience segments.
-Competitor Analysis:
Identifying gaps & Opportunities, understanding what your competition is doing well, and not so well. We believe in learning from competition, refining concepts and executing well
Execution
Creative
We craft visuals and narratives that command attention—the kind that makes people stop mid-scroll and say, “I need this!”. This includes creating eye-catching visuals such as high-impact videos, carousels, and stories for Instagram’s visually-driven platform.
Ad Copy
Ad copy isn’t just words on a page—it’s a strategic weapon that sets you apart from the competition. We craft copy that not only grabs attention but speaks directly to your audience’s deepest desires and pain points.
AI Backed
At our agency, AI tools are used strategically to refine and enhance our work, not replace it. We apply AI to improve ad copy, video production, content generation, and optimization, ensuring your campaigns are as effective and precise as possible. Whether it’s sharpening a message or fine-tuning visuals, we integrate AI where it matters to boost creativity and performance without losing the human touch that drives engagement.
Leverage on powerful, proven AI tools to boost performance, and generate content faster.
Case Studies
Client: A.M Aesthetics
Industry: Aesthetics Healthcare
FB & IG lead generation are the bedrock of A.M's marketing strategy. Key challenges include, high competition, MOH compliance, and coming up with new, exciting content.
300-500 leads/mth
>20x ROI
~35% lower CPL than industry average
1m Ad Budget managed
Client: Licked.sg
Industry: Pet Food & Accessories
Licked is Singapore's first Dog icicle treat. We were tasked launch their website, and create compelling FB/IG ads to launch their brand's e-commerce efforts.
11x ROI
1.5x increase in Customer conversion value
50% lower cost per conversion vs industry average
Client: INFT
Industry: Fintech/Finance
INFT is a digital financing platform that helps SMEs attain and manage financing. We were tasked with raising awareness and leads via creative & impactful campaigns.
>100 Quality Leads/Mth
70x Increase in Web Traffic
7% CTR